Arts Entrepreneurship, ESE 210 (ART 295, MUS 285, THE 290) Wednesdays, 3 – 5:30 pm, Kirby Hall, 002
Spring 2008 Course Description
Seminar, Team-Taught
Team Leader:
Lynn Book, Faculty Fellow in Creativity, Theatre and Dance and Office of Entrepreneurship & Liberal Arts 758-3383, office: SFAC 227 by appointment
Participating Faculty:
Jacqui Carrasco, Associate Professor, Music
Roy Carter, Assistant Professor, Art
Gordon McCray, Associate Dean IV, Calloway Business School
Contact:
bookl@wfu.edu, carrasj@wfu.edu, carterra@wfu.edu, gmccray@wfu.edu
This seminar introduces you to entrepreneurial processes, practices and issues in the visual arts, design, theater, dance, music, creative writing and new art forms and technologies. The seminar format includes encounters with artist entrepreneurs, investigation of case studies, and research in new and evolving models for creative application of entrepreneurial practices in the arts, broadly defined.
Topics include:
- Best Practices in arts entrepreneurship from a multi-arts, non-profit and for profit orientation
- Current Trends in arts entrepreneurship, including new technologies, virtual resources and networks, community partnerships
- Arts and Society: economic impact and entrepreneurial innovation - an overview of social forces and relations between the artist and community
- Cross-Disciplinary Exchange between artistic disciplines that include, public relations, marketing, collaboration and alliance building
This is much more than an arts management course, and in fact, it is distinctly different. It is also not limited to students who have artisitic capabilities, but encourages innovation in entrepreneurial thinking, planning and venturing in traditional and emerging arts arenas as well as bringing artistic vision to other social spaces, both real and virtual, in the marketplace and beyond. This seminar will focus on individual or group ability to innovate new forms and processes in critical, socially relevant ways within their identified field, domain, sector or community. Individual/group innovation and risk taking will be a consistent theme in the course projects. A high value will be placed on identifying, adapting and utilizing diverse resources and leveraging or creating opportunities and markets, including developing adventurous research in the topics and themes of the course.
Arts entrepreneurship is intended to widen learning opportunities for students both in the minor of Entrepreneurship and Social Enterprise and other interested students in the arts but also students from all disciplines. The 'real world' contact with artists, entrepreneurs and other professionals will undoubtedly directly apply to thinking about livelihood potentials in the arts, but more than that, it will surely expand flexible, generous and creative thinking about the arts, entrepreneurship and society as a whole.
Class attendence and participation is essential given the structure of the seminar, i.e. once weekly meetings and diversity of faculty led sessions. If you know you have to miss a session, you must notify me and the professor who will be leading the session you will miss. Any more than one absence will not be acceptable for this seminar. Here’s how the credit works:
- 3 case studies of arts entrepreneurship models 15%
- 1 formal paper on related topic of choice, such as: a scholarly inquiry on arts and society, a feasibility study for an arts venture, etc - 10%
- Response project to Arts Entrepreneurship Summit proceedings - 10%
- Final Deliverable: presentation, proposal or business plan for individual or collaborative arts related venture - 30%
- Class and Arts Entrepreneurship Summit participation - 35%
See the Course Calendar and Course Readings and Requirements.
Note that this calendar is subject to change.
Enjoy the ride!
